Resources
Interested in new or emerging products? These resources provide additional information for those continuing research in this sector.
Brand ManagingBrandManaging.com provides feature articles containing information about brands and brand managing, public relations, case studies of branding efforts by Procter & Gamble, the beef industry, and the milk industry, as well as additional resources regarding branding.
VisInsights, VisibleTechnologies BlogVisible Technologies, an online brand and reputation management firm based in Seattle, Washington, offers commentary and insight about the happenings in this industry. Comments come from contributors such as Michael Martinez, Mike Spataro, and Miles Ward. The dialogue covers categories such as General, Brand Challenges, Interactive Marketing, and Blog Tech.
Vanderbilt University Owen Graduate School of ManagementVanderbilt’s Owen Graduate School of Management provides information about the prospective career information for brand managers. The typical course of study for brand managers includes marketing with an emphasis on brand management. Companies such as FedEx, Hanes brands, Heinz, Kimberly Clark, Microsoft, and Unilever recruit Vanderbilt MBAs. The site also lists key competencies brand managers need.
Cornell University Food and Brand LabCornell University, part of the Ivy League, has a website for its Food and Brand Lab, a non-profit research institute committed to researching food choice and the psychology behind the nutrition choices people make. Research areas include (Mis)Marketing Soy, Labeling and Taste Targeting, and Marketing Nutrition. The Cornell University Food and Brand Lab provides both abstracts and full text academic articles about food and branding.
BusinessWeekBusinessWeek’s Business Innovation section contains a subsection on branding. This subsection provides top stories in corporate branding, internet branding, and product branding. It also offers brand profiles of various companies and products, as well as a blog about branding and advertising, named "Brand New Day."